VK Play is launching a subdivision to invest in Russian game developers

MOSCOW. Feb 9 (Interfax) - VK Play, the gaming division of Internet holding VK is launching an internet subdivision called VK Play Investments which will invest funds into the development of Russian game developers, VK said in a statement.

Specifically, 300 million rubles have been allocated in 2023 for this purpose. VK Play Investments will support an experienced team of developers in Russia and invest in a studio which will create projects for personal computers, consoles and mobile devices. The funds may be used to finance the development of a specific product, or for marketing existing games.

VK Play is considering projects which are aimed at a wide target audience and use either the premium or free-to-play business models. To request investment, developers must have a prototype or early version of the project which is available for testing, and most of the team must be located on the territory of Russia with a Russian-registered legal entity.

The head of the subdivision is Evgeny Polotnyanko, who is one of the founders of the Star Island Games gaming studio. As its head, for the last ten years he worked with games for Odnokassniki. He joined the VK team in 2019.