24 Jan 2022 13:40

Abrau-Durso Group launches cosmetics line

MOSCOW. Jan 24 (Interfax) - Abrau-Durso Group , one of Russia's largest winemakers, has started manufacturing skincare products under the Abrau Cosmetics brand.

The company has produced the first limited collection of universal care products made with healthy natural ingredients, foremost grapeseed oil and the antioxidant resveratrol made from grapes grown at Abrau-Durso vineyards, the group said in a press release. The products come in innovative, completely biodegradable packaging from Finland's Sulapac.

The Abrau Cosmetics business is headed by Ksenia Titova, the wife of Abrau-Durso shareholder and president Pavel Titov, and Ruslan Romantsev, the CEO of Kubanbytkhim LLC, a producer of safe household cleaners. Titova has studied the technology and processes of creating natural cosmetics products for more than ten years. She graduated from the biology faculty of Imperial College London, took Beauty Therapy and Health Studies at London College of Fashion, and studied at the Formula Botanica school in the UK and the Robert Tisserand Institute.

"The environmental component of Abrau Cosmetics is very important to me. Unfortunately, the cosmetics industry still lags on the issues of the environment and sustainable development, and we would like to change this situation," Titova was quoted as saying in the press release.

Production of the cosmetics has been set up at Kubanbytkhim, at the company's plant in Novorossiysk, next to Abrau-Durso.

"Although Abrau-Durso is foremost a wine company, we are striving for diversification while preserving our origin - grapes. The idea of presenting our own cosmetics brand arose a long time ago, but we wanted to make sure that our product will look after the environment and not harm it, so we became the first Russian brand to start working with a manufacturer of completely biodegradable packaging - Finnish company Sulapec," Titov was quoted as saying.

Abrau Cosmetics have so far been produced in a limited series of sets priced at 2,600 to 5,400 rubles.