29 Jul 2009 14:31


MOSCOW. July 29 (Interfax) - After a change in its market strategy, British food maker was able to increase its Russian sales in the first half of 2009.

The company's financial results indicated that Russian sales showed growth throughout the whole of the first half.

For the first six months of 2009, Cadbury's sales revenue on emerging markets increased by 7% to 1.05 billion pounds owing to rising sales in India, South Africa, Russia and Southeast Asia.

Cadbury is one of the world leading confectionery manufacturers. In Russia, the company sells Stimorol and Dirol chewing gum brands, Halls lozenges and Cadbury brand chocolate.

Cadbury's revenue in the first half increased by 13% year-on-year to 2.77 billion pounds. The company's operational profit in the period went up by 35% to 319 million pounds.