6 Nov 2009 12:53

China's gaming industry increasingly homegrown

Beijing. November 6. INTERFAX-CHINA - China's game industry has seen an increasing number of domestically developed games on the market, according to the organizing committee of China Digital Entertainment Expo & Conference (ChinaJoy).

ChinaJoy's organizing committee announced during the 2009 Golden Plume Game Awards that as of Nov. 5, domestically developed games accounted for over 50 percent of the market.

Of the 203 games competing for Golden Plume awards, domestic Web page and mobile phone games accounted for nearly half.

According to Zhang Lili, general manager of Beijing Troodon Interactive Information Technology Co. Ltd., China's mobile game industry has not met market expectations since the establishment of the nation's first mobile game development firm in 2002. Zhang predicts that the market will take off in the 3G era.

The Golden Plume Awards is China's largest game awards event. China's 50 million game players cast votes to determine winners.

This year, there were 103 online games, 70 mobile games and 30 Web page game participants.

China's online game market generated RMB 6.89 billion ($1.01 billion) in revenue during the third quarter of 2009, up 11.5 percent, quarter-on-quarter, according to figures released by Analysys International.