9 Apr 2010 12:54

China's online video audience hits 240 mln - survey

Shanghai. April 9. INTERFAX-CHINA - China's online audience for video content reached 240 million as of the end of 2009, of which 16.4 percent have adopted the Internet as the exclusive medium for viewing such content, according to a survey released by China Internet Network Information Center (CNNIC) on April 8.

Over 67 percent those surveyed said that they spent more time watching video content on the Internet than on TV, while nearly 24 percent said that they seldom watch TV. Over 70 percent of survey participants designated movies and TV series as their preferred choice of online video content, CNNIC said.

Roughly 36.4 percent of survey participants said they use high-definition (HD) video services, while over 50 percent said that these services had not caught their attention.

The majority of survey respondents said they preferred online video sites for viewing content, citing convenience and access at home, work and via mobile devices, according to the survey.