China home to 105 mln Web gamers - CNNIC
Shanghai. May 31. INTERFAX-CHINA - There were 105 million Web game users in China as of the end of April 2010, according to figures released by the China Internet Network Information Center (CNNIC).
Social games, multi and single player Web games had user bases of 92.09, 23.84 and 37.91 million, respectively
Roughly 44 percent of players of mutilplayer Web games spent money on games, and over 60 percent of players of these games remained loyal to titles for over three years.
The high ratio of paid subscribers and a high instance of brand/product loyalty presents a lucrative opportunity for multiplayer Web games, a CNNIC analyst stated.