21 Aug 2019 15:05

Detsky Mir launches online store in Kazakhstan

MOSCOW. Aug 21 (Interfax) - The retailer Detsky Mir has launched an online store in Kazakhstan, the company said.

Customers will be able to pick up orders in stores. Thirty-one supermarkets in 16 cities are taking part.

The Detsky Mir Group is Russia's biggest retail seller of children's goods. Its biggest shareholders are AFK Sistema (52.1%) and the Russia-China Investment Fund (14.03%). Its shares are traded on the Moscow Exchange . It includes the Detsky Mir chain (688 stores as of the end of June), the ELC and ABC chain (66), and six Zoozavr stores.

In H1, Detsky Mir's revenue grew 16.2%, to 55.9 billion rubles; in Kazakhstan, it grew 53.1%, to 1.5 billion rubles. The revenue of the online store in Russia grew 72.3%, to 5.3 billion. In 2018, the retailer accounted for 15% of the Russian market of online sales of goods for children, while the market leader was Wildberries, with 36%, according to a Detsky Mir presentation.

The company opened its first store in Belarus in February.