Some 44% of Russians watched Putin's New Year address - Mediascope
MOSCOW. Jan 9 (Interfax) - Some 44% of Russians aged four and above watched President Vladimir Putin's New Year message to the nation, according to a report of Mediascope, the sole TV audience measuring system, which was received by Interfax on Thursday.
The rating for Putin's message was 44% in towns and cities with a population of over 100,000 and 43.7% in the entire country, the report said.
The president's New Year's speech was the most popular TV program on December 31. On Channel 1, it was watched by 15.3% of residents of towns and cities with a population of over 100,000 aged four and above, or 35.3% of everyone who was watching TV at that moment. The rating for the entire country was 15.1%, or a share of 34.5%.
On the channel Russia 1, the rating and share of the audience were 10.3% and 23.8% in large towns and cities and 11.0% and 25.2% in the entire country, respectively.
New Year on Channel 1 was the show with the third highest ratings with 9.0% and 26.0% in large towns and cities and 9.1% and 26.5% across the whole country, respectively.
"Rating" means the number of people who watch a TV show as a percentage of the population in the framework of a chosen target audience. The "share" of the audience means the number of people who watch a TV show as a percentage of the entire TV audience. Viewers aged four years and above constitute Mediascope's target audience.