Interfax presents Smart X service for finding clients, raising effectiveness of B2B sales processes

MOSCOW. Sept 25 (Interfax) - The Interfax group has presented a new digital service, Smart X, designed to help users look for clients and manage B2B sales processes.

The presentation was part of a speech made by Sergei Fedosov, head of the Interfax group's Analytics Solutions department, at the Marketing Data Analytics 2026 conference in Moscow.

Fedosov presented an approach to B2B sales based on the constant monitoring of changes occurring within companies and told listeners about the functions of the new product.

Smart X is a unified system which allows users to search for new clients and analyze data on companies chosen based on various market signals - trends in financial results, participation in tenders, changes to staff, foreign trade, changes made to websites, certificates and licenses received, and many other characteristics of business activity. Users can search for companies which are showing signs of growth, demand, transformation or entering new market segments.

"The solution which we are offering brings together the search for companies, operations of sales teams and analysis of their effectiveness all in one place," Fedosov said.

"Smart X is designed for businesses who want to move from scattered selections, manual searching and expensive traffic to working systematically with the market," he said.

He said that the use of market signals allowed for certain companies to be prioritized, potential clients to be found sooner and communication to be established.

"A company can be suited to a potential client's target profile for years. A signal makes it possible to notice the moment when this business undergoes a change which could make its offer more pertinent," he said.

Smart X is at various stages of testing and piloting scenarios involving the expansion of a company's own logistics operations, the development of e-commerce, entering foreign markets, an increase in cybersecurity or staff requirements and corporate transformations.

"The first clients are already making active use of the new product, and it is being used for the international Eurasia Connect project, in which Smart X functions are allowing Russian companies to find suppliers and clients in the Republic of Uzbekistan and Uzbek companies to find suppliers and clients in the Russian Federation," Fedosov said.

More about Smart X: smart-x-interfax.ru