Vladislav Bakalchuk appointed CEO of M.Video

MOSCOW. March 13 (Interfax) - The board of directors of PJSC M.Video has appointed Vladislav Bakalchuk as the company's new CEO.

The announcement indicates that Felix Lieb, who was the company's CEO, will be chairman of the board of directors.

"My goal is to transform M.Video into a universal, multi-category platform. We rely on a strong brand, a nationwide retail network, and an 80 million-strong customer base. Our focus is on increasing efficiency, developing digital channels, and further scaling the marketplace," the press service quoted Bakalchuk as saying.

Bakalchuk is a Russian entrepreneur and the owner of VB Development. Bakalchuk joined M.Video in August 2025.