Ozon, Wildberries to step up monitoring of goods labeling on marketplaces
MOSCOW. Jan 19 (Interfax) - The marketplaces Ozon and Wildberries have signed a roadmap with the Prospective Technologies Development Center (PTDC), which runs the Chestny Znak (Honesty Mark) labeling system, detailing their plans to move gradually towards a preventative system of monitoring the sale of goods with mandatory labeling, a joint press release says.
The marketplaces currently still check the mandatory labeling of goods as they receive them at their warehouses.
The aim of the roadmap is deeper integration of the marketplaces' IT systems with Chestny Znak. The accreditation of the sellers themselves can be verified in the labeling system, and the checks thus take place at the stage of product cards being created.
"Digital platforms will expand the mechanisms for verifying labeled goods independent of the sales model - either from the marketplaces' warehouses or using the platforms' logistics when unloading goods from sellers' warehouses," the press release reads.
"Companies will already check the documents on the origin and quality of labeled goods as the product cards are being created, before they are published in the marketplaces. The goods will be put on display only after they pass the checks, and product cards without a label will be blocked," the press release says.
The marketplaces and PTDC are planning to work together to identify products falsely advertised as being produced in Russia by phantom companies which have no actual manufacturing facilities within the country. If they discover a violation, they will restrict the sale of these goods.
The participants of the roadmap are planning a gradual transition towards the new system in order to ensure sellers and producers of the labeled goods are able to adapt their business processes to the new rules.
In November, the united company Wildberries & Russ, the Ozon marketplace and classified Avito signed a memorandum on honest business practices for digital platforms, pledging to voluntarily begin carrying out certain requirements of the federal law on the Russian platform economy before it comes into effect on October 1, 2026.
