Russ group purchases Nizhny Novgorod outdoor advertising agency Most

MOSCOW. Dec 16 (Interfax) - The Russ group, part of RWB LLC, has purchased one of the largest outdoor advertising companies in the Volga Federal District, Nizhny Novgorod advertising agency Most, the group said in a statement.

Most has been operating on the outdoor advertising market since 2017. Besides Nizhny Novgorod and the Nizhny Novgorod region, the company's inventory is also present in Vladimir and Naberezhnye Chelny, including digital and static advertising structures of various formats.

"Purchasing the Most advertising agency will allow the Russ group to significantly expand its portfolio with high-quality inventory - both in terms of targeted advertising and in terms of the technical features of the screens. The deal will allow Russ to reinforce its standing not only in Nizhny Novgorod and the Nizhny Novgorod region, but also in Vladimir and Naberezhnye Chelny," Anton Komarov, director the Russ regional department, is quoted as saying in the statement.