Russian kick-sharing service Whoosh enters Colombian market

MOSCOW. Dec 9 (Interfax) - The kick-sharing service Whoosh (PJSC Whoosh Holding) has entered the Colombian market, starting operations in the city of Medellin, the company said.

Colombia is the third country of presence for Whoosh in Latin America, with the service already operating in Chile and Brazil.

Whoosh plans to launch in another city in Colombia and enter another new market in the Latin American region in Q1 2026.

In 2026, the company plans to increase the number of scooters available for rent in Colombia to several thousand units.

"The company assesses the Colombian market as one of the most promising for the development of micromobility. A year-round stable climate, high population density and developed cycling infrastructure create stable demand for modern types of urban transport and the further scaling of services," Whoosh said.

Whoosh has been present in South America since 2023. The combined fleet in the region is 14,000 scooters. The number of Whoosh users in South America increased 2.2-fold in 9M 2025 to 3.4 million, and the number of trips completed was 8.4 million, up 2.4-fold year-on-year.

In 2026, the service's fleet in South America is expected to exceed 30,000 electric scooters, making the region one of the key drivers of the company's EBITDA growth. The expansion of the fleet in Latin American countries will occur, among other things, through the winter redistribution of a portion of scooters from Russia. This allows for increased asset utilization efficiency and reduced business seasonality.

The share of the South American region in Whoosh's business could reach 40% in the medium term, Whoosh said.