Russia's jewelry market grows 11% in 9M to 347 bln rubles - Sokolov

MOSCOW. Nov 20 (Interfax) - Russia's jewelry market grew 11% year-on-year in 9M 2025 to 347 billion rubles, the jewelry company Sokolov said.

The average check increased 15% and amounted to 9,935 rubles.

"This year, the key factors in the market'a dynamics were the increased digitalization of demand and the role of marketplaces. The share of online sales in jewelry retail reached 29% (28% a year earlier), while the share of marketplaces grew to 12.7% of the entire market compared to 9.2% for the same period last year. This structural shift in demand solidifies their role as the main driver of growth in the industry," the head of Sokolov's analytical center, Alina Kolpakova, was quoted as saying.