China to introduce another car brand to Russian market

MOSCOW. Sept 18 (Interfax) - China's Soueast automobile brand is planning to enter the Russian market soon, the company's press service told Interfax.

"Soueast will offer Russian consumers two models at the start of sales, namely the flagship crossover, Soueast S09, in the D-SUV segment, and the intelligent urban crossover, Soueast S07, in the C-SUV segment," the company said. Full technical specifications and current prices will be announced before the launch of sales.

The third model, the Soueast S06 an urban crossover, is planned for launch in 2025, the company added. Around 80 Soueast dealerships are expected to open across Russia by the end of 2024, "with the prospect of scaling the brand's presence."

"The Russian market is strategically important for the Soueast brand. That is why we have been saying from the very beginning that we have come to Russia to implement serious and long-term plans," the press service quoted Soueast Deputy CEO for Business Development Ou Hao as saying.

Soueast Motor Corporation was founded in 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group, according to public sources, with the company becoming part of Chery Group in 2024.