18 Dec 2012 15:06
The international information group Interfax has designed an informational-analytical system making it possible to conduct complex, multi-factor market analyses, including in the field of state procurement, and to make effective marketing choices.
This platform, which has been designated SPARK-Marketing (www.marketing.interfax.ru), expands Interfax‘s line of marketing-oriented products, enhancing information on companies with data concerning their trade and procurement activities, goods and services.
The data foundation for the system is public information about state purchases presented on the open portal www.zakupki.gov.ru, as well as information from electronic trading floors.
"The system provides the opportunity to put together a precise sampling for the evaluation of a specific market, the determination of its main players, evaluation of the environment, and to conduct a complex, multi-factor analysis of the sphere of state purchases," head of the SPARK-Marketing project Galina Dzhanbayeva said. SPARK-Marketing, she said, is the only instrument on the Russian market that makes possible to systematically reveal signs of propensity for corruption or fraud in the placement of state orders.
In the very nearest future, the system will be enhanced with information revealed in line with federal law #223 "On the purchase of goods, work, and services by separate types of legal entity."
*** Interfax is the largest diversified information group in the Commonwealth of Independent States and an acknowledged leader of the Russian information market in the B2B segment. It traces its history back to 1989, when a group of journalists created an information agency that became the first non-state channel for the latest political and economic information about the USSR.
Today, Interfax provides political and economic news, fundamental and exchange data, professional solutions for risk-management, marketing, Investor Relations, and PR.
Interfax is the creator of a family of high-tech informational-analytical products. Among them is the SPARK system (www.spark-interfax.ru) - a universal solution making it possible for companies to manage risks, evaluate the trustworthiness and solvency of counteragents, to analyst the market environment, to evaluate the investment attractiveness of various businesses. The system contains all the available information about legal entities in Russia, Ukraine, and Kazakhstan from more than twenty different sources, including state agencies, courts, media, and the companies themselves. With unique analytical instruments designed for professional work with information, SPARK helps to increase speed and quality in the making of credit, financial, and marketing decisions.
Interfax increases transparency in the field of state procurement
This platform, which has been designated SPARK-Marketing (www.marketing.interfax.ru), expands Interfax‘s line of marketing-oriented products, enhancing information on companies with data concerning their trade and procurement activities, goods and services.
The data foundation for the system is public information about state purchases presented on the open portal www.zakupki.gov.ru, as well as information from electronic trading floors.
"The system provides the opportunity to put together a precise sampling for the evaluation of a specific market, the determination of its main players, evaluation of the environment, and to conduct a complex, multi-factor analysis of the sphere of state purchases," head of the SPARK-Marketing project Galina Dzhanbayeva said. SPARK-Marketing, she said, is the only instrument on the Russian market that makes possible to systematically reveal signs of propensity for corruption or fraud in the placement of state orders.
In the very nearest future, the system will be enhanced with information revealed in line with federal law #223 "On the purchase of goods, work, and services by separate types of legal entity."
*** Interfax is the largest diversified information group in the Commonwealth of Independent States and an acknowledged leader of the Russian information market in the B2B segment. It traces its history back to 1989, when a group of journalists created an information agency that became the first non-state channel for the latest political and economic information about the USSR.
Today, Interfax provides political and economic news, fundamental and exchange data, professional solutions for risk-management, marketing, Investor Relations, and PR.
Interfax is the creator of a family of high-tech informational-analytical products. Among them is the SPARK system (www.spark-interfax.ru) - a universal solution making it possible for companies to manage risks, evaluate the trustworthiness and solvency of counteragents, to analyst the market environment, to evaluate the investment attractiveness of various businesses. The system contains all the available information about legal entities in Russia, Ukraine, and Kazakhstan from more than twenty different sources, including state agencies, courts, media, and the companies themselves. With unique analytical instruments designed for professional work with information, SPARK helps to increase speed and quality in the making of credit, financial, and marketing decisions.