Baskin Robbins ups turnover 26% in Russia last year
MOSCOW. May 11 (Interfax) - The Baskin Robbins ice cream chain increased turnover in Russia increased 26% last year to 662.79 million rubles, a company statement says.
The company opened 46 new outlets in Russia and elsewhere in the Commonwealth of Independent States last year, five of which were company stores and the rest franchises. The chain also broke into new markets, expanding its presence in Russia and the CIS.
"We see a substantial increase in the sale of our products not just in hot southern regions, but in territories around near the polar circle - in Yakutsk and Salekhard. The company plans even greater growth by trade turnover and number of opened cafes in the regions this year," company General Director Agness Osipova is quoted in the statement as saying.
Baskin Robbins' first joint venture in Russia, Baskin Robbins Soviet International, was registered in 1990. In 1996, the company opened a major ice cream plant in Moscow, the biggest in Europe, able to churn out 16,500 tonnes annually. The company only sells 'premium' ice cream.
Baskin Robbins is represented in 73 cities in Russia and the CIS, with more than 200 cafes and 129 kinds of ice cream.