STS television may be fined for long advertising
MOSCOW. Jan 25 (Interfax) - The Federal Anti-Monopoly Service has found ZAO STS in breach of the law on advertising, the Federal Anti-Monopoly Service said in a report. The Federal Anti-Monopoly Service has found that advertisements aired on the television program MIR/STS in Novosibirsk take up more time than is allowed by the legislation.
The Federal Anti-Monopoly Service decided to fine ZAO STS for this violation, but the amount of the fine is not known yet. Under the legislation, the company is facing a fine of 200,000 to 500,000 rubles.
The regional department of the Federal Anti-Monopoly Service found that advertising aired on the television program Snimite Eto Nemedlenno in the period between 12:00 p.m. and 1:00 p.m. on February 19, 2012, took up 10 minutes and 59 seconds.
On that television program, the hosts give participants gifts from sponsors and provide them with information on the consumer properties of goods, showing packaging and logos close-up. The Federal Anti-Monopoly Service believes these episodes advertise sponsors and should be taken into account in the calculation of the total amount of advertising in a broadcasting hour.
The Federal Anti-Monopoly Service eventually found ZAO STS, which disseminated the contested advertisement on the regional television channel MIR/STS, in breach of Part 3 of Article 14 of the law on advertising.
STS television is owned by the holding STS Media, which also runs the channels Domashny and Perets and owns assets in Moldova and Kazakhstan and a production company. STS Media is the only public company on the Russian market. The company conducted an IPO on NASDAQ in 2006.
