CTC Media aims at 10% revenue growth in Russia in 2013
MOSCOW. March 6 (Interfax) - The Russian television advertising market will grow 10% this year in ruble terms, and CTC Media advertising revenue will increase that much, the media holding predicts.
"Our consolidated revenues were up 10% year-on-year in ruble terms. Both Domashny and Peretz posted their highest ever annual audience shares last year and outperformed the Russian television ad market in terms of sales growth. Therefore, despite a decrease in ratings at our flagship CTC channel, in 2012 our combined national advertising market share was stable year-on-year at 18%. All our Russian channels also benefited from a step up in television viewership, which positively impacted their inventory levels," CEO Boris Podolsky is quoted as saying in a company statement.
CTC Media expects to maintain its operating income before depreciation and amortization (OIBDA) margin at the 2012 level of 32%.
CTC Media increased its sales revenues 5% to $805 million in 2012, 12% in Q4 last year. The adjusted OIBDA margin was 31.9% for the year and 39.3% for the quarter.
CTC Media manages the Russian television channels CTC, Domashny, and Peretz. The holding has media assets in Kazakhstan and Moldova, and a producing company.