Heineken decreases sales, market share in Russia in H1
MOSCOW. Aug 20 (Interfax) - Heineken decreased its sales volume and market share in Russia in January-June 2014.
The situation on the Russian beer market remains difficult due to a slowdown in economic growth, weaker consumer confidence and unfavorable regulations of the industry, Heineken said in a statement. As a result, the company's sales in Russia fell in low double digits [approximately 10%] in H1 and market share also fell.
The company said sales increased for the Heineken and Amstel brands.
In Q1, Heineken sales in Russia fell by more than 15%, the company said earlier.
As a whole, in the Central and Eastern European region, a category in which Heineken includes Russia, the group lowered beer sales in H1 by 4.2% year-on-year to 22.7 million hectoliters. Revenue in the region fell by 5.4% to 1.6 billion euro.
Total revenue for the group in H1 increased 4.6% to 10.2 billion euro.
Heineken has operated in Russia since 2002.
